Videos are definitely the go-to option for online content today. The reach and the engagement you can derive from a video are far superior to any photos or blogs. The reason for this is that the video medium is both audio and visual, which works beautifully to captivate and engage a viewer for a long time.
If you are an influencer looking to make some fresh videos, editing can be a beneficial tool. While editing can be used to trim, cut, and color-grade the video, there are some more superior techniques to achieve high-quality video content.
The critical factor to note is not to leave too much of your video to edit. Editing is a tool, and in today’s world can be done quickly using the best Instagram video editor online. A wise choice to video making is keeping minimal fixes in editing; this assures maximum quality each time.
Here are the best six editing techniques that can make your simple social media video look more exciting and supremely professional. Keep in mind that the editing style must also match your personality, the music you use, and the purpose of the video. You will understand more as we go through this list.
Here is the 6 Video Editing Techniques
1. Jump Cuts
A jump-cut in a film can be looked at as an error in continuity, but when it comes to social media, this can be leveraged to make fast-paced videos. The jump is achieved when certain sections from a video are edited out, making the subject jump thought the timeline. This practice is commonly used while shooting Vlogs.
Another fantastic use of jump-cut is to eliminate fillers and make your video fit into the platform’s time limit. For example, a video on the Instagram feed must be a minute-long to play correctly. We can edit out fluff and fillers from the footage to produce a “jump-cut effect” and fit the video in the allowed time.
Timelapse is usually used when you want to portray the passing of time. In layperson’s terms, the timelapse is a video running at a faster play-speed.
A timelapse can be made in two ways. The first is to speed up the video on the editor to twice or thrice its speed. To achieve the best quality, ensure the camera or phone is placed on a tripod or holder.
The second way that many professionals use is by stitching up a series of photos clicked one after another. This technique will give you a much higher quality of timelapse. Most camera phones today come with a pre-installed timelapse mode, so if you shoot on the phone, you can also use this feature.
A montage is a collection of videos stringed one after another to provide exposition. Unlike a timelapse, these videos need not be from the same section of time. A montage is a very cinematic way to show b-roll or multiple moments in a short screen-time.
This technique is very commonly used to make creative introductions and closing clips for videos. One can also use an easy outro maker online to do this in just a few minutes. To state an example, at the end of a YouTube video, the creator will stitch together some random behind the scene footage from the video you just saw.
4. Use Split Screens
Split-screen is easily one of the most overlooked hacks for social media influencer videos. A split-screen, as the name suggests, is when you divide the screen into smaller fragments, so more information is shown at different parts of the screen. This feature is used in video podcasts when two or more speakers are present.
It can also help if you have to show more than one action at the same time. Or show more than one angle of the same activity. For example, in the case of a tutorial or cooking video, you wish to show the host and the table on two segments of the same screen.
5. Text Is Important
Text on videos is the best add-on you can give to your users. Since most social media platforms start with the video on mute, the text on the video helps the viewer understand the context. If you subtitle your videos, it also helps those watching them on mute or are unfamiliar with the language.
The use of Kinetic typography is another option you must explore. This is the creative use of text animation to keep the viewer captivated for a much longer time. They can be used in parts of the video that do not have any speech or have unclear audio.
6. Match Cut
This is one of the more complicated methods of video making, but if you can achieve this, it is sure to make the video very fluid. The match cut is the process of matching the action of one shot to finish the next shot. This is often used in music videos and travel vlogs.
The most simple example of a match cut that many YouTubers use is covering their lens with the palms. Then they pull the palms away from the lens when they are in a new setting. On the edit, it looks like they have moved from point-A to point-B in just a second.
Bonus Tip: Call-To-Actions
Call to actions can always be reaffirmed using editing. Call to actions (CTAs) are defined as the goal of each video. To make it prominent, you can animate action-elements on the screen.
For example, while you are delivering a vlog, you can have a small animation at the bottom of the screen, asking people to hit the like button.
If there is one tip that will add value to your life, it is to keep your videos and the edit purpose-driven. This means the writing, shooting, and editing should all be complementary to the mood of the video. Do not use loud colors and catchy music if the feeling of your video is serious.
These are a few traits you will pick up over time. As an influencer, your best bet to master these video editing techniques is to learn by doing.