The advertisement feature was introduced in February 2019 to a close group of companies and influencers. In April 2019 the beta version of ads was presented to the wide audience.
TikTok is a video-sharing resource so the ads are pretty natural to integrate and show, so it might be a perfect solution for spotlighting your brand. Before starting your advertisement campaign, here are a few things that you have figure out prior:
- Understand your target audience
- Prepare some content that you want other users to see
- Calculate the budget of your campaign.
In-app ads are a relatively new feature, nevertheless, it has already shown how successful it can be. So don’t miss time, as your brand can start growing today! Check out a few of the fundamental stats techniques to use for TikTok ads.
Produce high-quality ads
Choose the format of your advertisement, it can be a poster, a gif animation, or a video. It may also be shaped in horizontal stripe, vertical stripe, or a square. It has to be flashy yet not derange the users’ eyes.
TikTok offers its users a really big and useful editing kit with a lot of options to choose from. It can be very useful when it comes to creating an advertisement video. The app also provides creators with a possibility to add background music, and the list of available tracks is always growing.
How to correctly place your TikTok ads
TikTok creates a lot of options to choose from, so advertisers are left to decide when to show their ads after opening the app, watching a clip, pressing the like button, etc. You can leave the decision in the hands of TikTok to put where it makes a decision where to place it. TikTok provides the distinctive quality that makes the TikTok select an ad placement on its own, that runs the ads where they would be likely to work better.
Setting up the target audience
While running an advertisement campaign it is crucial to select the right group of people as targets. Doing it correctly might substantially increase the conversion rate of your ads. You can set up the parameters of viewers that will see your add by country, age, gender, language, interests, and many more factors to choose from in pursuit of creating an ultimate ad.
Select your budget and the duration of the campaign
If you aim high in the advertisement business then you have to plan your budget thoughtfully, choose the right time and date for the ad. Hence, select the ads based on a regular or annual basis at the end of the ad campaign. You can also choose the Day Partying section that makes the users opt particular times or weeks to work your ad
Set up the intensity of the campaign
The intensity of the advertisement campaign is the rate with which the TikTok algorithm spends your ad money. There are two options: a regular delivery option, where the budget would evenly distribute until the campaign duration, or accelerated opportunities that spend the budget fastly during the scheduled time.
How much does it cost?
Running an advertisement campaign on TikTok is quite similar on every social media platform, and needs constant investments that will keep the campaign alive. Remember that the amount of success depends highly on the level of financing that you can provide.
For example, a starting point would be 50 USD for both the daily and lifetime budgets, whereas the budget can run daily of a minimum of 20 USD.
You can also buy additional likes and followers on TikTok with Freetiktok. https://freetiktok.com/ provides real quality of TikTok services.
Setting the goals for your advertisement campaign
To set a certain goal or analyze the success of a particular campaign we generally operate three stages of the customer journey: Awareness, Consideration, and Conversion.
- The brand’s awareness improves the relation between the brand and its new customers, generates interest, and educates.
- Consideration refers to setting up the brands to motivate its users to grab more details and increase brand awareness. Buyers are closer to making the decision.
- Conversion’s purpose is to force users to immediate action.
Launching complex advertisement campaigns
If you are aimed for the highest-level ad performance, you would need to use the Automated Creative Optimisation tool. With that tool, you can upload ten images, and video files, five texts, and the algorithm will automatically arrange them and show in such order, that will provide the best possible result for the given audience.
Currently, the only option currently available for biddable ads is the in-feed video integration, which is being played after a user watches a video. It is a natural way of advertising so it is not as disruptive as other ad formats, it also creates a certain degree of conformity. Currently, there are three action models available to advertisers:
- CPC (cost per click)
- CPM (cost per 1,000 impressions)
- CPV (cost per view: six seconds) )
Bottom Line on TikTok Advertising:
As you can see, the best-known techniques to build effective TikTok ads and become more familiar with the type of content that is becoming trendy and popular. Thus, having more TikTok fans helps to drive your profile popularity and keep in touch with the younger audience for a long time. Finally, the TikTok ad will stand out in the crowd to make your target audience engaged and help you achieve your ad campaign goals more successfully!