The Coca-Cola Company is a worldwide corporation that works locally in every place it conducts its operations. Along with the system’s strength, which consists of the Coca-Cola Company and its more than 250 bottling partners across the globe, the company can attain global reach despite having a consistent emphasis on local markets.
According to official figures to Market.us, coca-cola soft drinks are consumed at a rate of over 10,000 per second around the world. Impressive, to say the least. Coca-cola has established itself as an iconic brand name all over the world. Coca-cola has evolved into a symbol of refreshment, and the instantly identifiable logo has become a regular part of people’s everyday lives.
Coca-cola’s supply chain also includes the following:
A close working relationship between bottlers and suppliers
All of Coca-bottling Cola’s partners and suppliers follow the same set of criteria. Most strategic choices are thus made at a single point in time. Rather than having a branch office to serve a specific region, each bottling partner has a central office that oversees most of its activities. The supply chain of Coca Cola has a unique management style that has worked efficiently for the company.
The bottler’s office collaborates closely with a regional Coca-Cola Export Corporation office in the area (TCCEC). The main office of the bottler links the manufacturing facility with various distribution and sales hubs across the globe, providing a unified supply chain.
Program for managing supplier relationships
Supplier innovation days are led by Coca-Cola Supply Chain Vice President Helen Davis in the United States. Aside from a company’s procurement and marketing departments, suppliers exhibit their newest technologies at these events. Participants also participate in quarterly reviews of their own and their suppliers’ performance as a part of this initiative.
The International Council of Supply Chain Management
Subcommittees of Coca-Global Cola’s Supply Chain Council concentrate on sticking to the company’s specified supply chain strategy. The Council has its centralized platform where workers and participants in the supply chain may share their experiences and best practices.
Strict standards for quality assurance
Coca-Cola maintains high standards for the quality of the products it produces. Coca-Cola HBC, a bottled franchise partner of Coca-Cola Enterprises, demands its suppliers to have quality, environmental & health safety certifications.
Modern technology is seamlessly integrated into the supply chain at Coca-Cola Enterprises. As an example, the company’s beverages are packaged in bottles and cans that are 3D-printed.
Partnerships with long-term retailers
Coca-Cola was one of the top valued and trustworthy providers to its retail partners over the last several decades. Since 1955, McDonald’s has been a part of the company’s growth.
More than 100 individuals work for Coca-logistics Cola’s division, ensuring the safe delivery of each bottle from the plant to the fridge.
To summarize, Coca-Cola products visit the following locations throughout their journey:
The usual Coca-Cola supply chain workflow:
- As a result, Coca-Cola Enterprises (CCE) or another bottling partner, which is in charge of marketing the product throughout North America and into Canada, buys the concentrated syrup from Atlanta-based Coca-Cola Company headquarters.
- The bottling partner sends the syrup to a production plant, mixed with additional components, such as purified water and sweeteners. Once the completed product is packed, it is sent to a bottler, which sells it to retailers (stores, restaurants, vending machines, etc.)
- To supply Coca-Cola to the many markets across the globe, the Coca-Cola Export Corporation (TCCEC) enters into partnerships with local bottlers worldwide.
Several firms have been influenced by Coca-Cola’s production and supply chain management. As a result of Coke’s prominence in the minds of consumers, merchants and distributors find it indispensable. Because of their global reach and ease with purchasing their items, they’ve succeeded in their mission.
According to other beverages in the same category, this company’s distribution system is among the most well-executed. Distributors and retailers alike rely on the goods for their own monetary well-being and their customers’ satisfaction.