Creating a graphic design website is one of the most important things you can do for your business. You must devote sufficient time and effort to developing a high-quality site, as this will enable you to interact better with clients and boost your online sales.
Graphic design is the art and practice of creating visual images. It is a creative process that involves selecting, organizing, and manipulating symbols, colors, space, line, tone, and texture to create a compelling message.
But what are some of the things you should keep in mind while developing a graphic design website that is visually appealing? Here are 7 design guidelines that will assist you in developing a website that is attractive and effective.
Keep Your Design Simple and Clean
If you want to keep your site simple and clean, avoid clutter by using white space instead of black text on a white background, and above all, use a grid system to organize your content.
Use a design style that is consistent with your brand identity. For example, if you’re selling apparel, something like the Nike swoosh would be appropriate for your logo or business card design because it’s recognizable enough at an individual level and as part of an entire brand identity.
This simplicity emphasizes what kind of company they are while still being visually interesting enough (and maybe even playful). Hence, people remember them later on when they’ve had enough time away from their computer screens.
It will be an excellent idea to work on something like this.
Use Images of Real People in Your Graphic Design
A website can look chic even if it does not embed advanced design aspects, yet it might look very cold and impersonal if it doesn’t have any human touch. People would instead engage in human conversation than be sold to by robots.
That is why incorporating photographs of actual people into the design of websites can be compelling. This is one of the trends in web design that major brands are incorporating into their overall graphic design strategy today.
So, you can also use this strategy to create that excellent site.
Create a Mobile-Friendly Website
Creating a mobile-friendly website is one of the most important things to do if you want your business’ brand to be seen by many people. So, creating an effective website for mobile devices must be part of your marketing plan if you want them to buy from you.
When designing for mobile:
- Your design must work well across all device sizes, including smartphones and tablets.
- Avoid using flash or large images.
- Keep the text size small so that scrolling is easy enough. Avoid using large fonts unless necessary.
- Make sure navigation links are easy-to-find wherever they might appear, even within images.
Use Easy-To-Read Typography
To make good use of easy-to-read typography, ensure you use a large enough font size that is readable. Avoid using many different fonts for each page, or if you must use multiple fonts, make sure they all work together as one cohesive design. Also, consider your audience preference by going for a unique and easy-to-read domain name.
If visitors to your site have difficulty reading what you’ve created, it could cause problems with their experience. Even worse, this may even deter them from visiting again in the future or making recommendations.
Emphasize Your Call-To-Action (CTA)
A compelling call to action (CTA) will elicit an instant reaction or motivate a sale. Calls to action often encourage readers to do something, such as requesting them to fill out a contact form.
When designing your CTA button, use contrasting colors for the button and the tests. Similarly, the button’s color can stand out against the background or be surrounded by plenty of white space.
Use Color and Scale to Signal Importance
Every effective graphic design uses visual hierarchy, which includes the placement, comparison, color, and scale of objects, to indicate priority. Web designers employ visual hierarchy to emphasize what they consider to be the most crucial part of their message.
So, the location of this component, such as near the top of the page or in a larger or darker font, is typical for distinguishing it from the rest of the text.
Consider using contrasting colors or different fonts to indicate the order of your elements. Change the settings until you believe each element guides the reader to the end of the page or a call to action.
In Conclusion
As a business owner, you want visitors to your site to instantly understand the message you are passing through. And creating an excellent graphic design site can make you do just that, but you must employ some tactics for quality results. Ensure the design is simple and clean, and use easy-to-read typography. Your CTA should be accurately placed, and be sure to create the site with mobile users’ preferences in mind.
