According to a study by Siteefy, there are 1,295,973,827 websites in the World as of January 2020.
The figure is pretty intimidating and crazy!
Just imagine the number of websites that are getting life each day in the World Wide Web ocean!
Hats off to the creators of Google – their spiders crawl every dayum webpage without getting tired and rank so that the users can get relevant data when they search for it.
So, the obvious question that comes to all of our minds is how Google manages to do that? Or to be precise, how does Google decide which website should rank first and which one the last? Numerous tricks and methods webmasters and SEO experts utilize to make this possible. Some of them are paid, while some of them are organic. Some are outbound techniques, whereas some are inbound.
So, are there any proven strategies or ways in which you can rank our website on the first page of Google? The answer is YES.
Hence, for those of you trying hard to make it on Google, we have compiled this article to help you with the best ways to rank first on Google without paying a dime.
1 .Target Better with Long-tail Keywords
Every SEO journey, be it through paid marketing or organic, begins with keyword research and analysis. The question is, why choose long-tail when you can target with common keywords?
The logic is simple; the higher the competition of the keyword, the lesser the probability of getting conversions and vice versa.
Now, to answer your question, long-tail keywords are more comfortable to target and rank.
Do you know, the eCommerce giant – Amazon makes 57% of their sales using long-tail keywords.
That being said, how do long-tail keywords work? The principle is simple.
Instead of just focusing on the top 15 to 20 keywords for your website’s rankings, which are highly competitive, track and focus on those queries you fired while looking out for specific information.
Unlike short-tail keywords, long-tail keywords target the user’s specific intent, leading to a higher probability of conversions.
Say, someone, searching for the best sneaker brands for basketball would have a higher probability of getting converted than those who searched for the best sneaker brands.
You got my point, right?
Well, I’m pretty sure you did!
Ultimately the whole point is not just to drive traffic but also to generate business out of it. It is profitable to have 20,000 visitors a month with no leads than 5000 visitors with ten conversions.
2. Write blogs – Consistently.
Marketers and SEO enthusiasts often fall for this myth of “Let’s stuff more keywords and win the game.” But that’s not how it works.
Using long-tail keywords would mean creating a lot more content – various content types to feed your keywords.
The equation is simple. Write more to Index More. If you are writing 4-5 blog posts a month, it won’t suffice because industry leaders and experts tend to push out more than 15 blogs a month.
Not just the quantity, but the length of your blog posts would matter too. Say you are publishing guides of around 3000 words, 5 to 10 are more than enough.
A pro tip – try making it engaging by using GIFs, videos, podcasts, quotes, images, or even infographics.
3. Human-loving content
Anything that is out there on the internet has different purposes, goals, or say business objectives. But, ultimately, you want to be found by, shared by, talked about, and bought by humans.
No matter how precise your keyword analysis turns out to be or other technical aspects in place, it’s all in vain if it doesn’t appeal to your end consumer or target audience. You might end up on the first page, but you might be able to win their hearts.
That’s probably one of the main reasons why Google’s algorithm updates emphasize producing quality content that can educate or motivate humans to take some action. An easy-to-read, value-oriented, and insightful piece of content is a thousand times better than a poorly drafted and meant-for-bots content.
Be conversational, classy, and witty with your content – the readers love storytellers. Be the one, and I can assure you can beat the competition.
4. Geo-location based Targeting
This might sound a little offbeat, but this works wonders if used smartly. Consider yourself the owner of an eCommerce store that sells Winter Essentials. You’d want to ensure that you place the city/geographical location in your contact information and other pages.
So, when someone fires a query which reads your “keyword (Industry)” + “industry” + “geographical location,” spiders of Google are going to crawl your page, pull it out of the pool of millions of websites, and show your website in the form of “near me” result to your users.
5. Make it easy for Google
It is not easy to crawl and rank millions of web pages daily, right?
It does not just crawl but also stores them in the form of indexes. When a user fires a search query in Google, it scans the already created index instead of surfing the whole web to cater to relevant results.
So, how to ensure that your indexing gets proper. You have to make sure that you make Google’s bots scan, index, and retrieve data in the most accessible manner possible. This can be achieved by implementing three things.
As you know, the meta title is what appears as a header of your web page and page title. Choose an appropriate meta title for your page.
Simply put, it is data about data. That means your meta description must include the main keyword of your content to tell Google what the page is about. Meta descriptions will also appear under the search result, helping visitors know what to expect from that page. Remember, putting out relevant meta descriptions increases the relevant clicks for that page.
Permalink or URL
Try adding the relevant keyword to your URL to appeal to visitors and increase your web page’s trustworthiness.
Infact, when you hire PPC Experts for doing SEO of your website, these are the primary measures they’ll audit before making the first move.
That’s all, folks. These are some of those tactics or say tricks that remain constant if you want to ensure your pages appear on Google’s first page.
If you have anything else to share your experience with these tactics or have been able to discover more such ways, we would like to hear them out in our comments section.