Digital transformation trends shaping 2022 and the following years

Automation and sustainability are taking the world by storm. But what about bandwidth problems and remote work? They’ve lost ground lately. Here are the trends shaping digital transformation in the following period.

Digital transformation has taken the world by storm, starting with the 2020s, and the organizations that have embraced it enhanced their security, improved their customer journeys, and opened up data analysis to several sectors of their business. However, the digital transformation had gained even more tremendous popularity due to the pandemic, when the context forced companies to make it an integral part of their plans. Looking ahead to the following years, undoubtedly, digital technologies will play a vital role in enterprise success

Digital transformation makes it easier for organizations to create business models for their products and deliver value to their customers to make a profit. The pandemic influenced the pace at which organizations adopt digital transformation trends. 

What is Digital Transformation?

Digital transformation is an enterprise process that implies transitioning to digital systems to improve scalability, efficiency, and profitability. For some companies, it may imply transitioning from outdated systems to modern solutions that make their processes more efficient. For others, it means restructuring all operations to enhance performance. 

Some common examples of digital transformation are:

– Integration of machine learning

– Cloud migration

– Transitioning to advanced telecommunications

Digital transformation is crucial in enabling enterprises to upgrade their operations across the board. It brings a general upgrade and a series 

Digital Transformation Trends Shaping 2022

Digital transformation trends bring challenges to security, corporate priorities, and the supply chain. These obstacles can impact the growth revenue in 2022, so it’s paramount to understand what the future months have in store for digital transformation. 

A growing number of customer data platforms

Customer data platforms allow companies to customize campaigns according to their public. Businesses can use customer data platforms as a unique source of information to craft engaging marketing for their target clients. IT and finance departments can use customer data platforms to make decisions regarding services, products, and investments. 

Focus on sustainability and resiliency

Specialists define digital transformation as a paradigm and buzzword that experienced several shifts in purpose and focus over the years. Even the organizations that embraced it since its beginning had to make some adjustments over the years to stay updated with the latest trends. A well-known digital transformation agency San Francisco based revealed that the operative word to describe digital transformation’s purpose in 2022 is resilience. The COVID-19 pandemic taught entrepreneurs they must be prepared for seismic shifts in public needs and market dynamics. Innovative companies should focus on developing the aptitude to pivot and deal effectively with low to zero impact changes in the market. 

Sustainability is a vital pillar for a successful enterprise strategy, and companies must integrate it into their digital transformation plans. However, sustainability in 2022 implies more than reducing the data centre’s carbon footprint and migrating to the cloud. It means adopting a holistic transformation by using technologies to build a purpose-led brand and positively impact the community. One of the greatest trends expected to shape digital transformation is evaluating stakeholder expectations and harnessing corporate data to understand how a company should act to become more sustainable and if it’s at risk from climate change. 


Digital transformation and automation have always coexisted. Due to the pandemic, companies have increased the pace of adopting automation within their processes more than before. As the technology matures, enterprises will use artificial intelligence to increase automation and cut costs. Until now, some areas of businesses have been more enthusiastic adopters of automation than others (organizations usually leverage AI to automate sectors like marketing and sales). Starting in 2022, digital transformation will bring workflow automation across multiple departments in a business, helping employees to be more efficient in completing tasks. 

Managing the full data lifecycle

Organizations are shifting their focus on data because they need to identify new ways to manage the data they get a hold of as they move ahead. Tech companies play a crucial role in harnessing and architecting the data companies have to facilitate sustainability reporting and decisions focused on progress and sustainability. 

3 Fading Digital Transformation Trends For 2022

Cybersecurity as an afterthought

Cybersecurity has become a key pillar in digital transformation due to the rise of ransomware, distributed architecture, and enhanced complexity of the cloud. Organizations are pressed to provide their clients safe access across devices and applications and safeguard their personal details. 

Security will continue to be a growing need for companies in 2022, and enterprises will no longer take it for granted. Intellectual property and transactions should become a part of security plans.  

Remote work as an exception to the rule

Remote work is no longer an exception but a rule. Organizations and individuals know that people can work from anywhere, and remote work is something that is here to stay in 2022 and beyond. Remote work is a permanent part of the business. 

However, enabling hybrid and remote work and effectively equipping workforces remains a key digital transformation priority for enterprises in 2022; hence companies should be invested in these trends in the future months. The businesses that don’t shy away from making remote work a rule will reap the benefit of their investments and accelerate their growth. 

Reticence regarding cloud migration

The benefit of cloud migration has long been discussed and picked over, and everyone concluded that it could be an innovation enabler. Enterprises should prioritise the cloud over the next months because it can facilitate innovation and cost savings. Businesses need to start the process with their desired corporate goals to identify the necessary ways to restructure, reimagine, and reengineer their operations and services to deliver sustainable competitive advantage. 

Cloud migration enables companies to embrace innovation and becomes the delivery engine of success. 

Final thoughts

Digital transformation will undergo a series of transitions and transformations in the following months, most of which are customer-centric to boost engagement and take advantage of the latest tech tools. 

Nathaniel Villa
Nathaniel Villa