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Digital Marketing

Conversion Rate Optimization Tips For Shopify Stores

Once we set up our Shopify stores, we want them to attract as much traffic as possible. But drawing a high number of visitors is only the first step. You need to convince the people visiting your Shopify store to make a purchase and support your business. 

Conversion rate is the metric that measures the percentage of online traffic that translates to sales. It’s as clear as day that Shopify store owners would love to have this conversion rate high. 

How can you persuade more visitors to buy from your store? Here, we will talk about some conversion rate optimization tricks that will help you monetize a sizable chunk of your Shopify traffic. 

Offer Local Pickup 

If you operate on both brick-and-mortar and online platforms, you must take advantage of the local pickup functionality. By doing so, you can offer both BOPIS (Buy Online, Pick Up In-Store) and ROPIS (Reserve Online, Pick Up In-Store) services. 

Having a physical outlet adds an extra layer of reliability to the seller. Shopify data from 2019 showed that stores offering BOPIS experienced a 35% surge in sales during the Holiday season. So, if you have the opportunity, offer local pickup. 

Optimize Your Landing Page 

The first impression is the best impression, and sometimes, it’s the last impression! Your goal should be to hook your customers as soon as they visit your shop. To do that, you need to have a perfect landing page. 

The landing page is the first that we lay our eyes on after entering an e-commerce store. If it takes forever to access, most of us will lose patience and look for alternatives. Customers know that there is plenty of fish in the sea. So, you have to engage them immediately. 

How do you do that? We already mentioned fast access. But, that will be meaningless if your landing page seems as lifeless as the scorching red sands of Mars. You have to get enough stuff going to induce the visitors to stay. 

Videos are incredibly effective in getting your message across and grabbing the attention of potential customers. So, make sure that your landing page greets your customers with engaging videos about your product. 

Mesmerizing graphics should also be high on your list of priorities. Relying solely on videos will not cut it. You have to make the store interesting enough with colorful animation and artwork. Make it fun to navigate so that the visitors feel more willing to purchase. 

Make The Store Mobile Friendly 

Mobile compatibility is an indispensable ingredient in the recipe for Shopify’s success. In 2019, 79% of the total Shopify traffic came from mobile devices. Cell phone users dominate the sales statistic as well. 69% of all Shopify orders were placed from mobile devices that year. 

So, mobile accessibility is an aspect you wouldn’t want to compromise on. The more accessible you can make your Shopify store to mobile internet users, the more profitable your Shopify store will become.

Always Use High-Resolution Product Photos 

The visual appeal could be the decisive factor for many shoppers. So, post high-resolution photos of your products in the store. Take photographs of your products in sufficient lighting. We recommend hiring a professional eCommerce photographer for the job. 

Shopify allows users to post pictures with a maximum resolution of 4472 x 4472. However, these could be oversized and slow down the loading speed. Our recommendation would be to use 2048 x 2048 photos. That’s enough pixel count for zooming in.

Offer Free Shipping 

Even though it appears counterintuitive, offering something for free has always proven to be a strong technique for driving sales. Many customers feel reluctant to pay shipping costs after buying something online. You can expect to allure customers by offering free shipping. 

Of course, you cannot allow the shipping charges to nullify your profits. You have to set the price so that it remains profitable for you to sell even after bearing shipping charges. 

Overseas shipping charges can be way too costly, however. So, you can restrict your free delivery offer to inter-state sales only.

Have A Clear Refund Policy 

When you offer to refund, you show a remarkable level of confidence in your product. It prompts the buyer to place an order. Clearly state the terms of the refund to avoid any future confusion. A clear refund policy will lead to increased sales. 

Final Say 

To become a successful Shopify entrepreneur, you will have to strategize to attract customers. The tricks we have mentioned above come with a strong track record of boosting conversion rates. So, give them a go and see your sales skyrocket.

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