The last year has been particularly challenging for cryptocurrencies and the investors who added them to their portfolios. The value of Bitcoin began to drop significantly around July 2022 and continued to decline until the end of the year. December found BTC at one of its lowest points. This has caused quite a lot of mistrust among investors, who were disheartened to see they were losing capital at high speed. Many decided that the best thing they could do was to sell their crypto before it was too late, as the idea of losing even more, was too much to bear.
2023, conversely, has been the bringer of much better news. Since January, BTC has been on an ascending path, leading exchanges such as Binance to claim that 2023 is bound to be a year in which investors regain their trust in cryptocurrencies. The Bitcoin price has been making a steady climb since then, and although it has stagnated, it shows no signs of falling back into the slump of 2022. A sustainable upgrade over the following months is the best scenario, as a sudden spike would cause a craze among investors that would be difficult to control. Invariably, a significant drop would follow as well.
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In February, the Bitcoin price dropped a little. However, this comes into the context of significant gains over the previous month, as high as 40% in some instances. Some market experts believe this was bound to be the case and that macro lows are no surprise given the situation over the last few months. While there’s still no definitive consensus on when you can expect a complete market rebound, experts are confident that the shift towards a bullish tendency has already arrived.
Researchers claim that the lows that have plagued investors in 2022 are nothing new and that after the bearish period subsides, it’s always time for a fast-moving, competitive bull market. Many are convinced that this market trend is already here, which is why they’ve decided to invest a significant amount in Bitcoin and altcoins while the price is still relatively low. When the price continues to climb, these investments will yield a lot of revenue, with the expected returns exceeding the recent values.
In recent years, cryptocurrencies have increasingly become associated with mainstream markets. This is a new development, as digital assets have long been a space that was only familiar to the select few who knew about it. While its increasing popularity has largely been a positive thing, seeing that businesses have begun incorporating Bitcoin into their payment plans, while countries such as El Salvador have adopted it as legal tender, there are downsides as well.
Mainly, crypto, traditionally a volatile asset due to the fact that its values are determined by supply and demand levels, is now also impacted by shifts in traditional markets. 2022 wasn’t a bad year just for cryptocurrencies. It was also tricky for traditional markets, with corporate failures and steep inflation rates marking the entire year.
2023 holds the possibility that it could yield positive results in the decentralized finance space. However, before that is achieved, analysts believe that the centralized area must become trustworthy to investors first. Experts believe that 2022 was the year in which many business entities decided to take risks and break the rules. Unfortunately, instead of driving progress, this has created the grounds for an unstable market that saw everyone lose capital and deal with significant financial discomfort as a result.
Reaching the public
While becoming increasingly more popular, there are many members of the general public for whom cryptocurrencies remain more or less a mystery. While they aren’t traders themselves, they still have a rough idea of how the blockchain operates and that cryptocurrencies are digital assets. However, exchanges aim to change this and are increasingly looking for ways to reach the public on a broader scale. After all, some of them are more likely to want to give investing a try if they perceive Bitcoin as an accessible asset instead of something convoluted and complicated.
During this year’s Super Bowl, many crypto exchanges secured commercials during the game. The prices were astounding, with some being priced at $7 million for 30 seconds. Celebrities have also added their names to supporting cryptocurrencies openly, among them Larry David and LeBron James. Over the years, however, many celebrities have given the green light to digital assets, including Reese Witherspoon, Paris Hilton, Kim Kardashian, Jamie Foxx and Matt Damon.
This is part of a larger trend that has seen the world becoming increasingly more interested in blockchain solutions. It’s no surprise, considering that experts estimate that the decentralized ledger will become increasingly popular and that similar systems will revolutionize industries as we know them today. The entertainment industry is no exception, and famous people, including athletes, musicians and actors, have purchased Bitcoin and NFTs over the last few years.
However, this hasn’t been without criticism, as many call into question the morality of celebrities with high net worths and large amounts of funds at their disposal to provide financial advice for investors for whom losing capital would be much more uncomfortable. Many are worried that celebrity endorsement can create hype around digital coins, leading people to invest irrationally without a clearly defined strategy. This can spell problems as the Bitcoin market can be quite changeable, and going in without any idea of what it can do way more harm than it does any good.
The world of Bitcoin investments is complex because it is decentralized. For this reason, it is pretty challenging to make estimations with any degree of certainty. That’s because things are bound to change by the time you decide to start investing. The best thing to do is remain vigilant and keep an eye out for intervening changes. Not every minute fluctuation is essential, and you shouldn’t fall into the trap of checking the prices every day. But you must have a rough idea to have a foundation on which to build your strategy.