On average, a person receives over 150 emails a day. Now, depending on what their tastes are, they may or may not open your email. You’re already competing with a lot on a daily basis, and you don’t want to slim your chances down by not catering to your customer.
However, can you really cater to every customer? The answer is yes! With the help of email marketing and automation services, you can send bulk yet personalised emails. Highly specialised and experienced agencies that provide helpful email delivery services that will help you improve your click-through rates and get you more leads too.
So, if you would like to makeover your email game, then email marketing with a little bit of personalisation is the offer. Here is why you need to trust the power of email personalisation while planning your marketing strategy now:
1. Boosts Engagement With the Customers
Now, if you mail about random things without keeping the customer’s preference in mind, you are risking it! The customer would eventually stop opening the very mail, and just a mention of your email id in the inbox would repel them.
However, if you personalise it enough to include their names and specifics in the bulk mail feature, which can be done using automation, the customer would eventually come to appreciate this personalised, specialised treatment.
2. Better Association
What happens when a customer feels appreciated and cared for? They pay more attention to you. Now, the same domain in the email id, which annoyed them, will pull them in. They will wanna hear from you more often.
It’s common knowledge that it gets engraved in the memory if you repeatedly see a particular thing. This creates a recall value for your brand, and so improves your conversion chances.
3. Better Conversion
When your customer can recall your brand, and he actively looks for content from you, then, sure enough, that customer will be super interested in your product. He may even refer your brand to another person if your email marketing game is to the point.
Once he buys the product, it depends on a great lot on how the product is. If your product is just exemplary, don’t ever doubt how many referrals can get you. Let us say: Customers loved the emails but didn’t reciprocate with the same zeal for the main offering. Even then, at least, we know we have some basic ground. However, being active with your marketing strategy can help keep a client around.
4. Create the Best And Worthy Recommendations
Personalisation isn’t just limited to a line containing their name and receipt ID. You can use personalisation to collect data from other software regarding what the customer’s buying preferences are. This is safe and doesn’t breach your customer’s privacy. With this data, you can make recommendations that allow you to make an up-sell and cross-sell.
Research shows that older customers are74% more likely to buy a more expensive product from their existing brands. Instead of looking at newer customers to sell your products, too, you can pitch it in the existing base using emails.
5. A Budget-friendly Way For The Business Growth
A marketing strategy that doesn’t work is an expensive one! You may find it easier and more time-freeing to send one bulk message; however, if it barely converts 2 out of 200,000 people, is that effective?
Personalised marketing can take a lot of time and energy when it comes to brainstorming and creating the right voice. However, if you make suitable customer groups, the whole model becomes a lot simpler, and you get more value for your invested bucks.
6. A Deeper Relationship With Your Audience
Personalisation doesn’t just include their preferences and names, but also certain occasions. Make it a habit to set reminders for your clients’ “special dates”. Send them email wishes and cards. Although a sweet gesture that we expect from people in our social circuit, it’s cute that a firm would remember these details.
This is exactly how your customer would think, so just by sending the right email letter at the right time, you have maintained that your bond with your customers isn’t just about business. You do care for them!
7. Improve the Customer Satisfaction Rate
When a customer feels cared for, their overall attitude towards business changes for the better. Many studies hint that when you constantly seek opinions from your clients and customers, they can help you help them. Make sure that you encourage people to give you a healthy voluntary review. To seek this feedback, we need email marketing done right.
Moreover, if you have continuous discounts and great deals, why not use emails to send the right ones to the right ones! That can do wonders for your revenue and help your client shop budget. You can also use emails to check how a client’s previous experience shopping with you went. All these will help you make a customer more satisfied and your brand more glorified.
Saumil Shah is the marketing lead at InboxArmy, a Professional email marketing agency specialising in providing email marketing services from production to deployment. In 2014, the digital marketing bug bit him, and he fell in love with helping clients succeed in the digital arena. Saumil’s success track record covers building email programs at competitive email marketing pricing and using data-driven strategies to turn around underperforming accounts.