Do you still think that pop-ups aren’t necessary and annoying on websites? Let’s ruin this stereotype and get acquainted with several of them, paying special attention to the scenario and mobile apps that can be used to track the performance of the pop-ups on the website.
Pop-ups are windows, also small in size, which appear while browsing a website. Marketers mainly use pop-ups for advertising and generating leads. Then, leads might become potential clients. It should be mentioned that for some companies, a “lead” is a contact already determined to be a prospective customer, whereas other companies consider a “lead” to be any sales contact. Experts divide them into two main types.
Forms of pop-ups
Hello-board is compact in size and covers only part of the site, almost without affecting its functionality. It evokes a more loyal attitude of users but has less efficiency in comparison with the second type.
You can see that the website uses a pop-up to show users their unbought purchases in their shopping cart
An example of a hello-board pop-up
Page-stop is a large pop-up banner that completely paralyzes the functionality of the site. You can return to the resource only after closing the window or following the link from page-stop.
The following pop-up shows the user a specific offer while the user is monitoring the page.
An example of a page-stop pop-up
To understand the beneficial value of pop-ups for your business, check the following pros.
Pros of pop-up traffic
The easiest format to learn. You do not need banners or creatives, as in all other ad formats to attract a user with this format. The only element you need is a good landing page. The fewer elements between the customer and the target action, the easier it is to test and learn.
The most affordable cost per click. Pop-ups are cheaper than traffic from Facebook, Instagram, native or contextual advertising. Pop-up traffic works according to the CPM (cost-per-mille) model, where you pay for 1000 impressions. In fact, it can also be called CPC (cost-per-click), because the transition to the landing page always occurs after the click. But for the convenience of calculations, such traffic is sold through CPM.
Sometimes it seems that good things cannot be cheap. This rule does not work with popunder traffic. The main bonus of this ad is that you can find a suitable popunder network, and the cost of the ad will not be high.
Lots of traffic and wide audience coverage. Pop-ups can be found on entertainment sites where many users gather.
Suitable for promoting consumer goods, because the audience is as accessible as possible. Pop-ups are adapted for various devices — desktops, laptops, mobile phones, tablets.
13Chats suggests the following pop-up scenarios that can be used on your website.
5 best scenarios of using pop-ups on the website
A pop-up preset on the page title
Target: to show the pop-up window to the users that visit a page with a specific page title.
Scenario: the user enters the page and sees a window with an offer to leave their email address in exchange for a profitable offer.
Do not show the widget immediately when users enter the site. Highlight interested users who have viewed 5+ pages of the product catalog. Also, set a delay of 1-2 minutes for the show.
A pop-up preset on the URL of the current page
Target: to show the pop-up window on a page with a specific URL address.
Scenario: the user enters a page with the URL “www.sneakers.com/new_arrivals” and they see a pop-up window with a special offer.
Such a pop-up shows the user similar inquiries for their desired purchases that were out of stock like in the following example. The user sees the pop-up while visiting the page with the URL “www.website.com/add_to_cart.”
An example of a pop-up preset on the URL of the current page.
A pop-up based on cursor movement
Target: to keep the user on the page.
Scenario: while the user is monitoring the website, a pop-up scrolls at the same time with the computer mouse, paying the user’s attention to the offer.
The following pop-up offers a discount in an exchange for a subscription.
An example of a pop-up based on cursor movement.
A pop-up based on the specific browser
Target: to show the value of the pop-up on a specific browser.
Scenario: Visitors using IOS will see a pop-up with an offer to buy accessories for iPhones. Another example would be to set up the different pop-up windows for desktop or other mobile browsers.
A pop-up based on the time period
Target: to encourage users to make further purchases and continue interaction with the website.
Scenario: 15 seconds after the user has placed an order, they see a window with a promotional code for the next purchase.
In the example below, the user sees an offer to subscribe to the newsletter after browsing the website for a while.
Try mobile apps to access your pop-up settings even from your phone, test different scenarios, define their effectiveness by statistics. Good luck with pop-upping! 🙂